1. No-one can tell you what your content should be about
You have the freedom to write or talk about whatever you want.
You can start a podcast about your love of ratchet reality TV, a blog about streetwear brands in London or a YouTube channel where you demonstrate hair styles for curly hair, and no one can tell you that your ideas won’t work or aren’t good enough.
2. You can start or stop whenever you want
Blog about streetwear brands in London not doing well? You can change it.
Switch it to one about UK rap and see how that does, then if you’re not enjoying that you can change it again. It’s your space and you decide what it will contain.
Of course it’s a better idea to figure out what you want to write about before you get started, but the beauty of having your own platform is that you have the option to stop or change whenever you want, without any repercussions.
3. It’s all yours
You own your content which means that you kind of can’t get fired.
I think this is the real allure for most creatives, you can have a space to showcase your talent and change, edit, or take down that content however or whenever you want to. You’ve got your own little piece of real estate on the internet, your own place to decorate and furnish as you wish.
4. You make your own schedule
The one person you don’t have to notify about the two weeks you’re about to spend in Miami is your blog.
Having a posting schedule is a good idea, but podcaster Myleik Teele has one of the most successful business podcasts on the iTunes chart and only uploads an episode when she has something to say.
5. You’re building your brand
When people Google you it’s a good idea to have something other than your job come up.
It’s like those extra-curricular activities we were all told were so important in school, they show that you have a passion for creating content, that you can manage your time, that you have editing skills and at least a little branding or online marketing experience.
If someone wants to see a portfolio of your work, you can easily direct them to your website, or if they want evidence of the presenting skills you bragged about on your CV, you can send them to your YouTube channel.
6. You can showcase your community
The people you interview on your blog, the small brands you shout out on your podcast or the places you show on your YouTube channel may never have been seen on a platform like yours before.
By including them, you’re giving the world an insight into how people like you live, and raising the profile of your fellow creatives and friends at the same time.
7. You can practice your craft
If you can’t get a job as a writer you don’t have to go months without writing or having your work published.
Skills like editing and filming also get rusty, so having your own platform also helps keep skills sharp, and you can level up your abilities by consistently creating new content.
“Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.” – 1 Peter 4:10